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Are you a shopper or a buyer?

You're spending the same money, but why are you getting worse results?

In a tale of two purchasers — one a Shopper and the other a Buyer — they work within the same budgets and spending limits. They purchase the same goods and services.

• Who spends more money over the useful life of their purchases? 
• Who avoids hazards, traps, and unfair sales terms and conditions?
• Who drives the purchase, negotiating prices and terms in P.O.s and contracts?